Introduction and 22 Advanced Law Firm Marketing Tactics
Small On-Site Changes That Will Help You Outrank Your Competition
State of Legal Marketing
Local Ranking Factors
Business Intelligence and Intake Management Excellence
Ask Us Anything
(Times below are PST)
8:00 - 9:00 Conrad Saam, Mockingbird - Introduction and 22 Advanced Law Firm Marketing Tactics
Strap in - our first session sets the tone for the rest of the conference with a grab bag of 22 tactics aggressively growing law firms are using to gain an unfair advantage over their competitors.
9:00 - 10:00 Casey Meraz, Juris Digital - Small On-Site Changes That Will Help You Outrank Your Competition
Have you tried everything to outrank your competitors but they're still kicking your ass? You worked hard on link building and blogging, but your site still isn't generating the case leads you need? In this session Casey will cover some small on-site changes you can make that will have a big impact on helping your website FINALLY outrank your competitors.
10:00-10:30 - Tool Spotlight
10:30-11:30 - Mike Ramsey, Nifty - State of Legal Marketing
Put your data hat on while Mike Ramsey provides a comprehensive overview of the state of legal marketing, based on data from hundreds of law firms. Mike will show you just how good (or bad) you are.
12:30-1:30 - Gyi Tsakalakis, AttorneySync - Meh Links
Look, there's a lot to consider to rank in competitive legal SERPs. But most things being equal, links still seem to move the dial more than anything. But as you know, not all links are created equal. And we're not talking DA here. Let's dive deeper on how to find and earn the links that matter.
1:30-2:30 - Darren Shaw, Whitespark - Local Ranking Factors Survey
Darren Shaw runs the annual Local Ranking Factors survey. Darren joins the four hosts as they talk through the results of that survey.
2:30-3:00 - Tool Spotlight: Artificial Intelligence Driven Chat with Gideon Software
Wondering why you are still paying Ngage or Apex $20-$35 per chat? So are we; especially when chat driven by artificial intelligence can offer an even better user experience. We get into the depths of how AI works to build a better (and much more cost effective) chat mousetrap than they pay-per-chat money pits.
3:00 - Conrad Saam, Mockingbird - Business Intelligence and Intake Management Software
Most law firms still have a very rudimentary understanding of how their business is performing at driving business. In this session we explore how advanced CRM software can translate the technical vagaries of digital marketing into actionable, insightful and benchmarked data. Run your firm like and MBA would...
4:00 - Conrad, Gyi, Mike and Casey - Ask Us Anything
No-holds barred opportunity to ask Conrad, Gyi, Casey and Mike anything at all. We're happy to dive deep into your ad campaigns, tear apart your site, or review why your CRM is a disaster.