Advanced Legal Marketing Tactics You've Never Heard Of

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November 10 Agenda

(Times below are PST)

8:00-9:00 Conrad Saam, Mockingbird- Local Rankings Factors Report  

What really drives Local Rankings? During this session we dissect Darren Shaw’s annual Local Rankings Factor Survey and apply it to the unique situation of the legal market. What are pro-SEOs doing now that they weren’t 2 years ago to drive rankings and have the keyword spammed business names run their course?

9:00-10:00 Casey Meraz, Juris Digital- Website Colonoscopy: Getting deep into technical SEO aspects of your website    

All you need is a good WordPress site right? Nope. Not even close. During this session, Casey uses advanced tools to identify where your site’s technology is failing you and showcases the solutions (not always simple or cheap) to resolve those technical issues keeping your site off page 1.

10:00-11:00 Tool Spotlight: Lawmatics

11:00-12:00 Gyi Tsakalakis, AttorneySync- Link Building Awesomeness

Backlinks separate the winners from the losers in the SEO game. During this highly interactive hour, we go into tactical examples of creative, outlandish, and highly effective linkbuilding efforts that keep law firms at the top of both organic and local listings. 

12:00-1:00 Tool Spotlight: Smith.AI

November 11 Agenda

(Times below are PST)

8:00-9:00 Gyi Tsakalakis, AttorneySync- Gyi and Clio reveal deep insights from Clio Trends Report 

The Clio Legal Trends report is the annual bible of legal technology and marketing and includes some surprising insights and counterintuitive examples. Know your market and how you are marketing to (and what matters to them) with a detailed analysis of the Clio Legal Trends Report.  

9:00-10:00 Casey Meraz, Juris Digital- Local Service Ads

Casey Meraz gets into the logistical nightmare that is Google Local Service Ads. While the big G has so far failed to deliver much at all in terms of reporting, information, insight or direction, certain tactics have evolved over time that has delivered amazing success to (some) LSA advertisers.

10:00-11:00 Gyi & Conrad- Gyi and Conrad Explore Three Transformational Businesses

Sit back and listen to Conrad and Gyi talk through three different newcomers in the legal technology space to map out a future of what's coming down the road. Get inspiration for changes to your firm as we talk about the business models and technical approaches of Erin Levine's Hello Divorce, create (yet obvious) client-side legal funding solutions with JusticeForMe and get introduced to the marketing prospects from a legal app designed to minimize police on black motorist violence with TurnSignl. 

11:00-12:00 Conrad Saam, Mockingbird Marketing- Mockingbird Legal Benchmark Report

Over the past year Mockingbird has collected data on deep law firm marketing channel performance than has every been done before. Through stitching together various reporting mechanisms tied to advanced CRM system; we've automated the data flows that track prospects from query all the way through to revenue. During this session, we share this benchmarking data, usually only seen by our clients. Don't know your cost per consultation for AdWords? How about the conversion rate of local traffic to contracted client?  

12:00-1:00 Conrad Gyi, Casey- Ask Us Anything

Get the chance to ask Conrad, Gyi, and Casey any and everything.

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